Claims we can evidence
If we cannot show it, we do not write it.
London · Online · Shipping across the UK
"Eco" is a claim,
"Eco" is a claim,
not a decoration.
Environmental claims have to be accurate and evidenced under consumer law. So we tell you which part of a product is recycled, which scheme certified it and what the rest is made of, instead of putting a leaf on the label and hoping.
- 2019trading since
- 14 dayright to cancel
- Listedingredients
- Nomedical claims
What we sell
Four ranges, described honestly
Claims stated with their evidence, ingredients listed in full, and no product presented as a treatment.
Skincare and body care
Face and body products chosen for their ingredients, with full listings given.
See the programHousehold and everyday goods
Everyday and household items selected for materials and durability.
See the programRefills and lower packaging
Refills and concentrates that reduce packaging over repeat purchases.
See the programGift sets
Gift sets assembled from the ranges, with ingredient information included.
See the program
How it works
How we describe things
State which part of a product a claim covers, name the certification scheme rather than implying one, publish ingredients in full, and never present a cosmetic as treating a condition.
Which part, and which scheme
Not "eco" across a product that is partly not.
Full ingredients published
Natural origin is not the same as gentle.
Fourteen days to change your mind
Your statutory right, stated plainly.
Working together
Ways to buy
Everything online, shipped across the UK. The statutory fourteen-day right to cancel applies to all of it.
A single order
Buy what you want, once.
- Full ingredients published
- Claims stated with evidence
- 14-day right to cancel
- Satisfactory quality guaranteed
- Questions answered before you buy
Refill reorders
Keep the container, replace the contents.
- Break-even arithmetic shown
- Less packaging per use
- Same statutory rights
- Told when refills are not worth it
- Reorder when you need to
What we will not say
Said plainly, because these claims are regulated.
- No "treats" or "cures" claims
- No unqualified "eco" or "natural"
- No implied medical endorsement
- No hypoallergenic by default
- No guaranteed results
Every engagement is quoted after a free consultation. No subscription.
How we work
An online shop that qualifies its own claims
Her & Earth Ltd is a private limited company registered in England and Wales under company number 11855603, based in London and trading since March 2019 as a retailer selling otherwise than in stores or markets, which is to say online and direct. We sell skincare and body care, household and everyday goods, refills, and gift sets.
Two rules decide how products are described here, and both come from the law rather than from marketing taste. Environmental claims must be accurate, substantiable and must not leave out information a customer needs, so we say which part of a product a claim covers and name the scheme when we cite a certification. And a cosmetic is not a medicine: a product presented as treating, curing or preventing a condition becomes a medicinal product requiring authorisation from the MHRA, so nothing here is offered on that basis, and our director's doctorate is not used to suggest any product works. Everything bought online carries a fourteen-day right to cancel, with the narrow exception the regulations allow for unsealed hygiene products.
Frequently asked
The questions we get most
Why don't you just call your products eco-friendly?
Because it would usually be inaccurate and it is the kind of claim consumer law now treats as misleading. A bottle can be recycled while its pump is not; a cloth can be organic cotton sewn with polyester. We say which part the claim covers so you can judge it. Vague green labelling is the thing the Competition and Markets Authority guidance was written to stop.
Will this clear up my eczema?
We cannot say that, and nobody selling cosmetics lawfully can. A product presented as treating, curing or preventing a condition is a medicine in UK law and needs authorisation from the MHRA. We can tell you what is in a product; for a skin condition, speak to a pharmacist or your GP.
Your director is a doctor. Does that mean the products are clinically proven?
No, and we are careful not to imply it. A professional qualification says nothing about whether a cosmetic works, and using one to suggest otherwise would be misleading. Judge the products on their ingredients, which we publish in full.
Is natural the same as safe for sensitive skin?
No. Essential oils and plant extracts are among the more common causes of irritation, and natural origin tells you nothing about how your skin will respond. Read the full ingredient list, patch test if you have a known allergy, and ask us if you are unsure before ordering.
Can I return something if I change my mind?
Yes. For anything bought online you have fourteen days from receiving it to cancel without giving a reason, under the Consumer Contracts Regulations 2013. The one exception the regulations allow is sealed products unsuitable for return on hygiene grounds once they have been unsealed. That is separate from your rights if something is faulty, which the Consumer Rights Act 2015 covers.
Are refills always the greener option?
Not always, and we will tell you when they are not. A reusable container carries the impact of making it, which takes a number of refills to earn back. If you would only refill once or twice, the plain product may genuinely be the better choice, and selling you the reusable anyway would contradict the point of this shop.
Not sure whether something suits you?
Ask us about ingredients, materials or sourcing before you buy. No obligation.